The summer season at the Sonnenburg starts on July 24th, 2020.

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Ski-in/Ski-out at Hotel Sonnenburg

Our family hotel in Lech is located directly on the ski slopes next to the ski school. You will be out of our ski room and on the slope in under a minute.

from € 176 per night in a double room

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Blick von außen auf die Sonnenburg

Hotel Sonnenburg has been run by Gregor and Waltraud Hoch since 2004 . Together with their heads of department they run the hotel in a personal and innovative way. Regular quality meetings ensure that the Sonnenburg never stands still and the well-being of our guests is always our main priority.

Our management team motivate and competently and professionally lead their teams with performance in mind. Being systematic means that every staff member knows about the special wishes of our guests. Our department heads support our staff and serve as role models, and they pass on their knowledge.

Waltraud & Gregor Hoch

Dr. Gregor Hoch

After his AHS university entrance exams, Gregor Hoch studied International Business Management with a focus on Finance at the University of Vienna. He completed many internships in well-known companies such as Klosterbräu in Seefeld and Deuringschlössle in Bregenz.

After graduation and a stay at Cornell University in New York, he gained experience in the international corporate hotel sector at Marriott in Hong Kong. Subsequently, he worked at the Austrian Hotel and Tourism Bank in the areas controlling, lending and restructuring. In 2004 he took over the Hotel Sonnenburg in Oberlech from his parents and became a member of the supervisory board of Hogast, where he was vice president of the supervisory board until he left in 2012.

Since 2009, Gregor Hoch has been the chairman of the Austrian Hotel Association (ÖHV) in Vorarlberg. Since 2013, Gregor Hoch and Michaela Reitterer have been the presidents of the Austrian Hotel Association.

In 2004, Gregor Hoch took over the management of the Sonnenburg from his parents. Since then, he and his wife have set the course for the future: they built a large modern conference centre for successful meetings, conferences, workshops and upmarket celebrations. They have a clear focus on positioning the hotel as a family-friendly hotel. A casual and homelike atmosphere creates a lot of space for large and small families. 

Gregor Hoch ensures that the Sonnenburg always uses cutting edge technology, which promotes an innovative working atmosphere. At the Hotel Sonnenburg he is responsible for controlling and technical innovations. His staff affectionately call him a “genius with numbers”. Statistics and figures are his passion.


Waltraud Hoch, MAs

Waltraud Hoch majored in German studies and Romance studies in Vienna and then did a Master’s degree in Public Relations. Between 1997 and 2005 she worked as project manager and PR officer in Austria’s largest call centre in Vienna. During a two-year stint at Telekom Austria she learnt a lot about direct marketing and advertising.

Since 2005 she has been the organiser at the Sonnenburg together with her husband. As a mother of three children, she always keeps an eye on the family-friendly focus of the Sonnenburg. Her main areas of responsibility are human resources, marketing and housekeeping.

How do you get Waltraud Hoch excited? Definitely with everything related to education. The success of the Sonnenburg’s educational programme “mountains of knowledge” shows that people yearn for new perspectives and enrichment through knowledge. Waltraud Hoch wants the staff at the Sonnenburg to be active lateral thinkers who have their own ideas and come up with innovative solutions that help the Sonnenburg grow.


  • Gregor Hoch was the president of the ÖHV (Austrian association for the hotel industry), then vice president and currently honorary president
  • the Hoch family has got 3 children
  • they are the direct superiors of the team leaders
  • they collaborate in the operative business
  • Waltraud Hoch is responsible for HR, marketing & housekeeping
  • Gregor takes care of controlling, technical innovations, statistics & values
  • they live humor, liability & courage
  • they are looking for honest team members
  • they promote their coworkers
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